Amazon Ads / Saffron Brand Consultants, 2024-2025
Amazon ads
Brand Development for Photography
Consultant Creative Director, Miette L. Johnson for Saffron Brand Consultants
Design system developed by Saffron in collaboration with Amazon. Layouts contain swipe.
Supporting Saffron Brand Consultants’ creative team, developing the photography direction for Amazon Ads from pitch through early system development. Translating the reimagined brand’s bold, optimistic character into photography, creating a visual language that feels luminous, energetic and unapologetically colourful, while working in harmony with the wider system. Bringing the brand DNA into storytelling, capturing vivid, blink-of-an-eye moments that create impact and bring a sense of brilliance to the everyday. View The Rise of Ads case study for a wider look at Saffron’s Amazon Ads brand project.
Hyper-luminous, unapologetically colourful and full of energy, the photography was designed to punch through and be seen. Capturing vivid moments, moving audiences and bringing the optimism of Amazon Ads to life.